Six men in business attire standing together on a stage with a large HP logo and a presentation screen in the background.

Elevating Hewlett-Packard’s Presence at CES

2024

Service Focus: Trade Show Content Hub Coverage
Scope: Strategy / Media Coverage / Video Production / Social-First Edits

Background

Hewlett-Packard (HP), a global leader in computing and printing technology, partnered with Creative CTRL to amplify their presence at CES, one of the world’s largest and most competitive trade show stages. With a packed booth schedule, new product launches, and high-profile press interactions, HP needed more than just cameras—they needed a turnkey content partner who understood how to move fast, stay brand-consistent, and deliver at enterprise-level quality.

HP’s internal marketing team was already managing booth design, launch materials, and media interviews. What they didn’t have was a dedicated media team embedded into their show floor and conference meetings, one that could rapidly capture, edit, and deliver brand-aligned content for stakeholders, press, and social channels without disrupting their event flow.

  • Live booth coverage: Captured key interactions, tech demos, and B-roll across two days

  • Photo documentation: Booth environment, product close-ups

  • Rapid-turn social edits: Instant impact for social media

  • Highlight sizzle reel: A 60-second recap showcasing energy, engagement, and innovation

  • Brand coordination: Embedded a producer to liaise directly with HP’s brand and PR teams in real time

By combining agile production with a rock-solid pre-show planning process, we ensured HP had ready-to-publish media before CES even ended.

We deployed our Trade Show Content Hub package, customized for HP’s needs:

The final content suite gave HP’s team immediate material to fuel their global campaign rollout, press coverage, and internal stakeholder reporting—without needing a single revision post-show. Content was formatted, captioned, and delivered in multiple ratios and resolutions for LinkedIn, YouTube, and internal comms.

“Creative CTRL’s speed, polish, and ability to stay true to our brand voice made them invaluable. Every clip was turnkey and on-message. We were pushing content live from the booth without a single bottleneck.”

Marketing Team, HP Global Events Team

Our Trade Show Content Hub is built for brands like HP, fast-paced, high-visibility, and under pressure to deliver. With enterprise-grade production, corporate-aware messaging, and a fully embedded team, we eliminated the friction between creative and execution.

No missed moments. No post-show delays. Just content that works.

A stage with a large red screen displaying logos for HP and AMD, a podium, and audio equipment, with cityscape and night sky graphic on the screen.
Three men in business suits shaking hands on stage at conference, with a large presentation screen displaying 'Greater Asia Partners Top Commercial' and a gold medal illustration in the background.
Two men in sequined blazers posing at a corporate event with a colorful LED backdrop displaying the HP and AMD logos.
Three people talking in a dimly lit room, two women and one man, with neon lights and a sign that says 'REMOVES' in the background. Two women are holding cans of drinks and smiling.
Multiple glass award trophies with wooden bases, engraved with text and logos, arranged on a table.
A group of people at a celebration event, some raising glasses, with a large screen in the background displaying logos of AMD and a neon pink bull's head symbol, in a dimly lit room.

Want to Elevate Your Trade Show Presence?

Let’s build a custom content plan that meets your goals—before, during, and after your next big event.