Forged by Hand. Framed by Film. - JD STAIRS
For nearly 30 years, JD Stairs has built some of the most distinctive custom staircases, railings, doors, and architectural steelwork in the Las Vegas valley and beyond. Their craftsmanship speaks for itself—but their story hadn't yet been told with the same precision as their work.
They came to Creative CTRL with one goal: create a brand film that visually captured their legacy, their people, and their philosophy—in a way that felt just as custom, bold, and built-to-last as the work they do.
2022
Service Focus: Corporate Feature Video
(Part of our Corporate Identity & Social Engagement Package)
JD Stairs had built a reputation through referrals and craftsmanship—but as they expanded their capabilities and elevated their clientele, they needed a way to communicate their brand at a glance. A few Instagram posts and portfolio pages couldn’t express the full story.
They needed a single piece of content that could:
Showcase their leadership and hands-on process
Reflect their artisan-meets-industrial edge
Speak to architects, builders, designers, and luxury home clients
Reinforce trust, pride, and legacy—without saying too much
They needed a visual story that moved as seamlessly as one of their custom-built staircases.
The Challenge
JD Stairs showcasing our video front and center on their homepage.
We crafted a 3-minute Corporate Feature Video that puts the JD Stairs ethos on full display: bold craftsmanship, family-driven legacy, and artistic integrity.
Pre-Production:
Story development focused on their identity as “Metal + Wood Artisans”
Shot planning across workshop, client installs, and high-end architectural spaces
Production:
On-site filming at JD’s fabrication facility and live installations
Interviews with founders, integrated with dynamic footage of the team at work
Primary shoot location: Vegas Modern 001, a $25M estate featuring some of JD’s most intricate and daring work
Post-Production:
Elegant, high-contrast editing style to mirror the sophistication of their materials
Textural details, sound design, and music selection to match the rhythm of their process
Delivered in multiple formats for web, trade show loops, investor decks, and socials
The Outcome
The video didn’t just showcase their product—it elevated their entire presence.
Plays on the homepage and in pitch decks to frame the JD brand story
Used in meetings with architects and developers to build immediate credibility
Shared internally to energize the team and align new hires with the company’s mission
Your brand isn’t just what you build—it’s how you’re remembered. Our Corporate Feature Video doesn’t just document—it defines. For JD Stairs, it became a permanent part of their identity: bold, lasting, and unmistakably theirs.
Want Your Brand Story to Be Seen and Felt?
Let’s create the one piece of content that can say everything for you.