A table displaying promotional materials and event invitations, including a black box with orange tissue paper containing an exclusive invitation and a mystical wonders flyer, alongside other brochures, chips, and a calendar.

Turning Connections Into Content - TPI

TPI, a powerhouse in casino direct mail and mobile marketing, connects hundreds of casinos to millions of players every month. With deep roots in gaming and digital expertise, TPI wanted to amplify its brand story—showing not just its products, but its people, mission, and culture.

Creative CTRL partnered with TPI to build a corporate identity platform that matched their industry leadership—translating their “casino-born” DNA into polished video and photo content.

Service Focus: Brand Identity and Social Event Coverage
(Part of our Corporate Identity & Social Engagement Package)

2021 - now

Four professionally dressed men standing together indoors, smiling at the camera. They wear conference badges around their necks, and one man is holding a water bottle.

TPI’s rebranding and product rollout needed media that spoke to both internal and external audiences: investors, operators, and their own staff. The marketing team needed a higher level of visual storytelling to reflect global reach, team dedication, and forward-thinking culture—across web, socials, and internal channels.

What We Delivered

Aligned with TPI’s identity needs, we deployed a tailored Corporate Identity package:

Leadership Portraits & Intros

Crisp photograph and video headshots of executive leadership—designed for use on the website, speaker bios, and pitch decks.

Culture & Office Documentation

B-roll footage and images capturing staff collaboration, team environments, and behind-the-scenes operations, emphasizing TPI’s human-first culture and fast-paced production floor.

Event Coverage

Short video and photo highlighting events across the company, giving faces to TPI’s brand and ethos.

Social-First Short-Form Edits

A suite of vertical clips (15–60 seconds), perfect for LinkedIn, Instagram, or trade show displays—ready to publish immediately after production.

“With Creative CTRL’s help, we now have the content that truly reflects our market position and internal strength. The team delivered more than visuals—they delivered alignment.”

Jaclyn Glatt, Design & Marketing Manager, TPI

With these assets, TPI now wields a complete media toolkit:

  • A compelling brand film for website and global presentations

  • Professional leadership imagery for marketing and thought leadership

  • Authentic team and culture content that amplifies internal pride

  • Social-ready video clips fueling engagement on digital platforms

Table at an event with VIP member exclusive box, a promotional card for VIP, and a glass with some orange garnish; people in black shirts with one person pointing or gesturing in the background.
Black box labeled '$1 Million Blackjack Invitational 2021' with a flamingo logo, stacked black gloves with a QR code, a deck of playing cards, and poker chips on a black table.

Want to Elevate Your Brand Identity?

From brand films to team portraits, we’ll help you build a media library that speaks your language—clearly, confidently, and consistently.